If you want to be remembered by your audience, you need to create brand experience. Good brand involvement creates deep relationships, awakens preferences and generates results. Planobase Lubianca works strategically to create, develop and multiply values, integrating design and architectural elements.

• Naming
  
  • Brand name research and creation, including research on the viability of Internet domain registration and searches for previous uses of the brand on INPI (Brazilian Institute of Industrial Property)
• Brand positioning
  
  • Definition of the attributes, values and attitudes that will represent the brand. Creation of a concept that will represent how a specific brand should be perceived on the market and its application to create the brand's visual identity
• Brand architecture
  
  • Organization and development of institutional brands to achieve even greater synergy between a company's proposal and the services it offers